Unlock Enrollment Growth by Increasing Video For FY26

Higher education institutions are noticing an increase in enrollment due to the use of video marketing. When working with colleges and universities to increase enrollment, Third Wave Digital recognizes the key factor is utilizing video in digital marketing campaigns. When comparing the success between traditional and digital advertising, analytics don’t lie! According to National Student Clearinghouse (NSCRC), digital recruitment led by video boosts higher education enrollment as 67% of students prefer video in 2025. Video is essential for institutions targeting Academic Year 2026 (AY26) enrollment growth. Utilize video creatively to give your institution the upper hand.  

Third Wave Digital’s innovative video solutions empower colleges and universities to engage prospective students creatively and gain a competitive edge. Our offerings include:

• Virtual Tour: A dynamic virtual showcase of your campus, spotlighting key locations and features making it easy for all users to navigate and learn more about your campus.
• Campus Media Kit: On location shoots to capture high quality b-roll video and photography to create a versatile media library for future marketing campaigns.
• Interactive Landing Page: Transform static pages into engaging, information rich experiences with interactive elements and a form to capture prospective student contact information.
• YouTube Ads: Enhance traditional TV with precise targeting and robust analytics. With multiple placement options, YouTube TV, mastheads, in feed, and in stream, to achieve low CPMs and high impressions.
• TikTok Ads: Cost effective brand building and lead generation to connect with the next generation. Leverage TikTok’s highly engaging platform to build a pipeline of future students.

“Video is no longer optional, it’s essential for connecting with today’s students,” said Kaitie Stoffregen, Digital Account Manager at Third Wave Digital. “Our comprehensive video solutions help institutions tell their story, showcase their strengths, and drive enrollment like never before.”

Ready to unlock enrollment growth for AY26? Partner with Third Wave Digital to harness video and lead the digital recruitment landscape. Talk with our team today.

Analytics source: National Student Clearinghouse (NSCRC), 2025.

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