7-Eleven Roost Website Redesign

Posted on Mar 12, 2025


Third Wave Digital is pleased to announce the launch of 7-Eleven's updated "Raise the Roost" website, developed and designed by our team.  As part of an ongoing partnership with 7-Eleven, the largest convenience store chain in the United States, Third Wave Digital was tasked with revitalizing the online presence for the Roost brand quick-service restaurant (QSR) and re-coding the site to align with 7-Eleven’s digital infrastructure.

The goal of the redesign was clear: to create a visually appealing, easy-to-navigate website that enhances the overall user experience.  With a strong focus on delivering a clean and intuitive interface, Third Wave Digital worked to ensure that visitors to the site can easily explore Roost’s menu, delivery options, and discover nearby Roost locations to with just a few clicks.

In addition to a site redesign, Third Wave Digital transitioned the Roost website from WordPress to the same headless CMS platform used by other 7-Eleven web properties. This shift ensures a more scalable, flexible, and performance-driven solution, allowing for seamless content management across multiple digital properties. By leveraging the headless architecture, the new site delivers faster load times, improved security, and a more consistent user experience across devices.

Through close collaboration with 7-Eleven, Third Wave Digital delivered a website that not only enhances the Roost brand’s visual appeal but also improves functionality and performance.

"We are excited to continue our long-standing relationship with 7-Eleven and proud of the work we’ve done to enhance the 'Raise the Roost' brand online," said Jaquize Sims, Senior Project Manager at Third Wave Digital.  "This project is a testament to our commitment to creating websites that are both visually stunning, user-friendly, and technologically robust. We look forward to seeing how this new platform strengthens Roost's presence in the digital space."

The redesigned website is now live and available for visitors to explore, order from, and interact with the Roost brand in a more compelling way than ever before.

Raise The Roost


  • Categories:
  • TWD
  • Tags:
  • Third Wave Digital
  • Website Redesign
  • 7-Eleven
  • Roost

About Third Wave Digital 

For over 25 years Third Wave Digital has been in the business of providing communication excellence to our clients through digital and traditional marketing & advertising services. Third Wave Digital is headquartered in Macon, Georgia and serves clients across the United States. Third Wave Digital offers a comprehensive array of services from website development, hosting and technical support to digital marketing and traditional advertising agency services. Specialty services include complete video production and post-production editing facilities, licensed drone operators and 2D-3D animation capabilities. For more information, contact Third Wave Digital at 1-888-578-7865 or at www.thirdwavedigital.com