Ways To Stay Connected With Your Customers During Covid-19
Your customers may be self-quarantined, but that doesn't mean you can't stay connected.
If you've noticed a drop in business, you're not alone. According to the NFIB Research Center, nearly one-quarter of business owners say the coronavirus outbreak is negatively impacting them in the form of slower sales (42%). However, in our digital world, there are numerous ways to stay connected to your customers and keep your business going. Below are some of Third Wave Digital's recommendations for staying connected.
LET CUSTOMERS KNOW WHAT PREVENTATIVE MEASURES YOU'RE TAKING
Send emails, post on social media and post signage in your store to assure customer that you're doing everything you can to protect their health when they visit your store. If you are altering your hours or closing your store, updates can easily be done through social media to keep your customers informed
INCREASE SOCIAL MEDIA FREQUENCY
Your customers are already on social media, but these days, they are likely checking it more frequently to get the latest updates on the virus. Whether you're posting business updates or trying to offer light, positive content to help take people's minds off the panic, it can be helpful to increase your posting frequency to ensure you are showing up in their news feeds
FOCUS ON SERVING YOUR CUSTOMERS THROUGH MULTIPLE DIGITAL CHANNELS
You may already offer phone and email support to your customers, but now is the time to increase your customer service capabilities and ensure your customers can reach you — no matter where they are. Social media advertising is a great place to start, since your customers are already there and actively looking.
BE PROACTIVE BY PROVIDING TIMELY AND RELEVANT UPDATES
Communicate updates as timely as possible, and then follow a set cadence for follow-up communications. If you need to adjust the cadence then communicate what the new cadence will be, but radio silence will needlessly increase your customers’ stress
DON'T HARD SELL, SHOW SUPPORT
As a business, you should be asking yourself ‘How can we support customers during this time?’ rather than 'How can I sell more?' Focusing solely on profits amid the current situation will not do your brand any favors – it may actually work against it. Helping can be as simple as making a donation or offering your services or products to people in need of help at this time is a good thing to do.
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posted 03/25/2020 in Digital Marketing
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