Third Wave Digital receives top honors at CGAF

Third Wave Digital receives top honors at American Advertising Federation’s Central Georgia district awards competition

The creative team at Third Wave Digital has won the American Advertising Federation's highest honor at the annual Addy Awards Excellence in Advertising competition for the Central Georgia region. Since incorporating in 1997, Third Wave Digital has won the Best of Show award seven times, while continually providing award-winning creative services for their clients.

This year's Best of Show entry submitted by Third Wave Digital was an interactive website created for Mercer University's Admission department. The admissions website (www.GoMercer.com) is a cutting edge blend of Flash animated elements interspersed with streaming media clips all controlled by an intuitive, user friendly graphic interface. The admissions website for Mercer represents a new trend in university and college recruitment efforts that require specialized online techniques to communicate to today's tech-savvy college-bound students. GoMercer.com features over thirty minutes of custom streaming media clips produced completely by Third Wave Digital's team. In addition, GoMercer.com features an interactive campus map, over a dozen slide show presentations with hundreds of images of the university, custom music bedding, and highly innovative Flash animated elements. Taken as a whole, GoMercer.com represents the culmination of Third Wave Digital's expertise in creating next-generation websites for College and University marketing on a national level.

The website created for Mercer University's Admissions department won Best of Show in its category, Electronic media: Web design and garnered the highest score in the entire competition. The judging was conducted by a three-person panel of advertising professionals from across the Southeast. The awards ceremony was held at Cox Capital Theater on February 24, 2007.

Bart Campione, President of Third Wave Digital had this to say about Third Wave's unprecedented seventh Best of Show award, "While award competitions serve as a good indicator of the usability of design or popular appeal of a website, the real validation of Mercer's new admissions website is the overwhelmingly positive buzz it has generated among potential students. William D. Underwood, President of Mercer University, made these comments concerning the new website, 'The Third Wave team, working with our Mercer staff, has done an absolutely terrific job on the new admissions website. It exceeded my expectations and will no doubt greatly strengthen our student recruitment efforts. The site is exciting, vibrant, engaging and colorful. We hope to have the opportunity to work with Third Wave Digital again in the near future'.

The Best of Show win for the university's admission website earns Third Wave Digital an entry into the American Advertising Federation's Southeastern District Competition where Third Wave Digital has previously won two Golden Addys. Beyond the local and regional level, Third Wave Digital has garnered national recognition for its creative services by winning a Golden Muse Award presented by the American Museum Association in 2002 and an Interactive Media Award in 2006.

Headquartered in Macon, Georgia with offices in Atlanta, Georgia and Orlando, Florida, Third Wave Digital was founded in 1997. It's mission: to ride the wave of change revolutionizing the way businesses communicate with each other and with their customers. Third Wave Digital is a subsidiary of Colbarton Corporation which also offers advertising agency services (Third Wave Advertising), complete web support and hosting services (Third Wave Host), and interactive exhibit design (Third Wave Digital). For more information contact Third Wave Digital at 1-888-578-7865 or at http://www.thirdwavedigital.com.

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